Digital Marketing and Its impact On Market Share: An applied study in Zain Iraq Telecommunications Company
Keywords:
Digital Marketing, Market ShareAbstract
Digital marketing is one of the important topics nowadays, especially in a world characterized by intense competition. Its importance lies in the extent of the great impact it plays in achieving the market share of companies. Accordingly, the research problem was defined by the following questions: Do the employees of the researched company have a clear perception of the importance of digital marketing. Do the employees of the researched company have a clear perception of the importance of market share. What is the nature of the relationship and impact between digital marketing and market share among the individuals of the research sample in the researched company.
The questionnaire form was also used to obtain data and information through the answers of (140) employees. Through the use of some statistical methods, the results were analyzed and the research hypotheses were tested, and the most important conclusions were reached, which is the existence of a correlation and influence between digital marketing and market share. The research reached a set of recommendations that focus on the importance of the relationship between digital marketing and market share to achieve the objectives of the company being studied.